Nokia is a world leader in mobile communications, driving the growth and sustainability. They sell phones to over 150 countries and among them european countries contributes to 39 percent of its total net sales while asia, latin america, and other developing. They went out to create exactly what they would like to use. Strategy pdf, nokia vs samsung ppt, nokia vs samsung project report, nokia planning. Marketing strategy of samsung in indiaa report towards the partial fulfilment of the requirements of the two year full time post graduate diploma in management submitted by. Vikas chauhan post graduate diploma in management general roll no. In a world where everyone can be connected, nokia takes a very human approach to technology. Nokia siemens networks services division is based in india nokia siemens networks has operations in some 150 countries they merge their mobile and fixedline phone network equipment businesses to create one of the worlds largest network both company has a 50% stake the. Nokias marketing strategy analysis and recommondations janin ropot research paper undergraduate communications. Nokia marketing objectives posted by anonymous, question 23149.
Nokia should project itself more aggressively to the low. Nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 2,000 employees in 120 countries, sales in more than 150. Nokia company aim to lumia series making mix strategies that from product positioning, product strategy, pricing strategy and promotion strategy. But nokias marketing messaging is all over the place. Project description an analysis of nokias communications strategies introduction. Europes former smartphone juggernaut has resurfaced, promising. Nokia, open source software, strategy, mobile phones, mobile. The product line of company g is small electronic appliances.
Price is a market instrument and an index of the economic and social reality lefter, et al. Competitive advantages allow a company to achieve regarding a brand or product relative to competitors. Marketing strategy of nokia in india by abdul hassan issuu. By following this method, nokias marketing wont let them down in any recession. Market positioning refers to the ability to influence consumer perception competitive advantage a competitive advantage is an attribute that allows a company to outperform its competitors. Dec 12, 2012 marketing strategy teams main responsibility is to expand global marketing strategy for example to present the core message that samsung want to communicate to customer and every promotional activities to internationalwise. Pdf case study nokias strategies in indian mobile handsets. A project report on brand preference of mobile phones.
Samsung percent and motorola of 7 percent respectively. Based on the above analysis, marketingled strategy and resourcebased strategy both played key role in nokias process of success. The future of nokia s feature phones strategy is currently unknown although the company does see a big market. To best of my knowledge the report is original and has not been copied or submitted anywhere else. Nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 2,000. The acquisition includes, cellity a mobile software company, oz communications of canada, navteq which is a u. Is nokia 3310 the companys most effective marketing strategy. Nokia was a like a very large ship that took forever to change. Introduction background of the company nokia is a wellknown brand and reliable company. It is by creating a marketing plan for the mobile phone that company g uses as a tool to securing itself a position to. Marketing project free download as powerpoint presentation. Dec 21, 2018 nokia is one of the leading cellular phone providers across india. Nokias problem was that it had a completely inflexible global platform and the processes that went with it. Mar 26, 20 marketing strategy of samsung in india 1.
Market positioning creating an effective positioning. Acknowledgement i would like to take opportunity to thanks all the people who helped me in collecting necessary information and making of this report. Joint venture nokia siemens networks is a joint venture between nokia and siemens ag on 19 june 2006. This project deals with the marketing strategy of nokia in india. Pdf this research paper is dedicated to the uncrown king of mobile world in the mobile handset market nokia, almost everyone who are. Nokia was founded by fredrik idestamin in 1865 as public limited company. Elizabeth wambui samsung smartphone marketing strategy. Nokia has very successfully got a strong position in capturing the large number of market through its multi brand strategy throughout the world. Case study nokias strategies in indian mobile handsets markets during. The marketing mix of nokia discusses the 4ps of marketing in nokia. The strategic decisions that caused nokias failure insead.
The study attempts to check the role of marketing activities in success of nokia in india. Article pdf available in international journal of technology marketing 62. The marketing plan must include the business strategy that nokia must use which includes the strategic intent, competitive strategy and marketing mix. The marketing strategy of nokia contents executive summary 3 introduction 3 current situational analysis 4 pestel analysis. Pdf a study on nokia international research journal. Indeed, these two approaches have a reciprocal and complementary relationship. Price is the only marketing mix variable which leads to profits, the others are generating only expenses and investments. Why nokias marketing strategy failed peter sandeen. Nokia siemens networks services division is based in india nokia siemens networks has operations in some 150 countries they merge their mobile and fixedline phone network equipment businesses to create one of the worlds largest network both company has a 50%. This allows nokia to place a greater emphasis on collaborating with. The nokia has not only considered a single class for its products but the whole economy of a country. Market positioning creating an effective positioning strategy. In order to execute the project on hand i have select nokia. Marketing mix of nokia the 4 ps of nokia product price.
Nokia managers had great respect for the individuals and valued information good or bad coming from the rank and file as long as it was based on solid data and reasoning. Nokia is a mobile communication products multinational company, headquartered in finland. In doing so, nokia subdivides the whole market into several objective markets according to the researches about the. In 2006 nokia launched its flagship and first smart phone n 95. In addition, based on nokias internal resources and external business environment from the supplied case information, i will.
Nokia announces plans to accelerate strategy execution. Project and ppt on nokia india strategies management. It became a global giant in handsets market because it could foresee the huge demand for mobile handsets which other firms could not foresee. In 2009 nokia report said that nokia employs were around hundred thousand people across 120 countries. May 21, 2010 nokia has very successfully got a strong position in capturing the large number of market through its multi brand strategy throughout the world. To study the marketing strategies of the nokia company. Nokias marketing strategy analysis and recommondations.
An empirical study of nokias nostalgic marketing strategy with. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. Europes former smartphone juggernaut has resurfaced, promising new handsets, the return of a familiar. Jun 01, 2017 this could be an effective marketing strategy for a brand as strong as that of nokia. According to the table of brand value in global brands in 2010, samsung was stable in rank 19 th in last year and current that show it can manage marketing strategy in good brand value in crisis economic situation. This could be an effective marketing strategy for a brand as strong as that of nokia. From glory to declinethe development of nokia as a veteran mobile phone companies, nokia has experienced a total of three transformations. Nokias marketing strategy is good, or at least theyre doing all the right things. Nokias marketing strategies in india management project. This project report helps me to know about the nokia organization. Overcoming barriers to open innovation at apple, nintendo. An analysis of nokias communications strategies essay. In the world of telecommunications, the name nokia is already a byword amidst a competitive field composed of aggressive players that include samsung, lg, motorola, rim, sony ericsson, apple, zte, g5 and other medium and smallsized manufacturers. The majority products of nokia company are mobile telephones.
This paper shows how nokia can develop a marketing plan by implementing their past strategies, which the company has already applied. Regional strategy teams main job is to move the task from marketing strategy team and. Discuss project and ppt on nokia india strategies within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. Price is the only marketing mix variable which leads to profits, the others are. The study will concentrate on the consumer perception regarding marketing strategy to structure samsung the conclusion of the studies. Analysis of nokias decline from marketing perspective. Our target market for s51 is mostly youth and professionals and also those who loves technology and like innovations in their lives. Nokias marketing strategy analysis and recommondations janin ropot research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. Marketing strategy of nokia free download as word doc. Apr 12, 2014 samsung vs nokia comparative marketing analysis 1. Student questions nokia marketing objectives from anonymous.
There is an excitement in the digital air at mobile world congress. The objective of market positioning is to establish the image or identity. They segment the market by income and they have divided their target group into developing markets and developed ones. Scribd is the worlds largest social reading and publishing site. This project deals with various marketing strategies used in mobile. Nokia has come up with new place strategy by opening of the retail outlets known as nokia priority. After studying the past of the company and the history of indian mobile industry, nokias marketing strategies are examined through secondary resources. Nokia is using aggressive marketing strategy in the global market. The marketing strategy that apple uses mainly depends on developing products that they themselves can use. Marketing strategy for nokia a target customers and products.
Strategic approaches fall broadly into the three categories of costbased pricing. The future of nokias feature phones strategy is currently unknown although the. From glory to declinethe development of nokia as a veteran mobile phone companies, nokia. The company is moving away from more traditional marketing like advertising in print media and shifting towards advertisements through social media and digital campaigns. Success breeds conservatism and hubris which, over time, results in a decline of the strategy processes leading to poor strategic decisions. The strategic concept of nokia is to take the demandside strategy. The aim of the marketing plan is to develop an environment friendly mobile phone which nokia is going to launch in their existing markets. Doc strategic management nokia strategy report taner. Download as doc, pdf, txt or read online from scribd.
A project report on nokia mktg726 strategic management scribd. Where once companies embraced new ideas and experimentation to spur growth, with success they become risk. Nov 23, 2017 nokias mobile phone story exemplifies a common trait we see in mature, successful companies. Nokia has conducted a customerdriven marketing strategy. Group 2 about nokia nokia corporation is a finnish based multinational communications corporation that is headquartered in keilaniemi, espoo a city neighboring finlands capital helsinki. Each project is distinctive and presents unique characteristics. A project report on brand preference of mobile phones among.
If we focus on people, and use technology to help people feel close to what matters, then growth will follow. Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. Nokia continues to execute well on its strategy, with a particular focus on highperformance, endtoend networks, expansion into new enterprise segments, building a standalone software business, and generating significant licensing revenues. This research studies the marketing strategies of nokia, a high technology. Nokia has successfully used its marketing strategy to target diverse customers from around the world. The lack of consistency guarantees that people have no idea what makes nokia products better than others. The product i want to discuss this week is the phone of nokia. Its a leading aggressive international communications technology company in finland. Nokia is regarded as one of the leading handset phone providers in india. Since 1997, the company has acquired 37 companies around the world. Product support of mission ment the mission ment of company g is. For instance, the iphone was actually developed for the apple employees who were not satisfied with what they were getting from their mobile phones. The nokia factory employed a fairly large workforce and a small community grew around it.
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